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The number of Americans who listen to podcasts has more than doubled over the last ten years, according to Statista, with no signs of slowing down. Steve Pratt, a partner at Pacific Content , puts it this way :. So brands have to start making things they love. Thankfully, there are surefire ways to engage with podcast listeners and get a worthwhile return on your advertising investment. But first, here are a few podcast advertising basics to help set the stage. To master any new marketing concept, you have to understand the basic framework first. Another way to familiarize yourself with podcast advertising is by simply listening to successful podcasts. Here are 18 of the top marketing podcasts , and Podbay. According to AdvertiseCast, the industry average rates for podcast advertising are:. Since CPM is cost per mille or cost per 1, listeners , your advertising costs will go up depending on how many listeners the podcast has.
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It's like Google, but for podcasts. Podcast search engine. Marketing y Publicidad. Dosis de Branding June 5, Experiencias Starbucks June 5, Disclaimer : The podcast and artwork embedded on this page are from iTunes U UFV, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.